CV
Professional Summary
I'm a brand strategist, creative director, and multimedia artist with 10+ years of experience building at the intersection of story, strategy, and community.
What drives me is figuring out how and why things work, and then building the systems, narratives, and creative to support them. I specialize in building from scratch: brand positioning, messaging frameworks, campaign strategy, and analytics systems that translate creative vision into measurable impact. I turn elusive concepts into concrete strategy.
My work spans nonprofit, agency, and institutional environments, which has consisted of leading integrated campaigns generating $800K+ in donor revenue, directing brand and creative strategy for founders and mission-driven organizations, and building communications systems adopted across teams and initiatives. I've managed crisis and change communications in high-sensitivity environments, developed institutional message architectures, and directed film and community work centering marginalized communities.
Everything I do, from a campaign framework to a community workshop, comes from the same place: a belief that the most powerful thing you can do is tell the truth about who you are, and build sustainable conditions for people to actually receive it.
SKILLS
BRAND STRATEGY
COMMUNICATIONS CAMPAIGN
COMMUNITY BUILDING
CONTENT & STORYTELLING
INCLUSIVE MARKETING
SOCIAL MEDIA
WEB DESIGN & DEVELOPMENT
Work Experience
Culture Marketing
2022-present
I serve values-driven brands and organizations through brand strategy and creative direction. I lead everything from brand positioning and content strategy through to paid media and performance reporting, building the infrastructure that makes the work repeatable and the results measurable. I also design and build client websites as part of integrated brand engagements.
Vanderbilt University
2023-Present
I architect and manage the full communications infrastructure for student belonging and engagement and institutional initiatives, including strategy, execution, and optimization across web, email, social, and print. My work here has included launching the T.H.R.I.V.E. Grant, leading the Community Takes Courage campaign, collaborating on Welcome Communications for incoming students, and building crisis and change communications protocols now adopted as division-wide standards.
Alive Hospice
2020-2023
I coordinated the full digital communications ecosystem for a mission-based nonprofit, managing web, email, and social strategy across patient services, fundraising, and recruitment simultaneously. Highlights include developing the Make a Will Month campaign that generated $800K+ in donations, growing organic web traffic 130% year over year, and standardizing analytics tracking across 50+ annual and monthly projects.
SocialCoaster Digital Agency
2018-2020
I led client accounts, supervised a team of creatives, and built a content strategy model that grew a flagship client's Instagram 200% in three months — a framework subsequently adopted across the agency's full portfolio.
Education
Walden University
2022
Master of Business Administration
Florida State University
2017
Bachelor of Arts, English & African American Studies
INTERESTS
I read, write, and curate spaces for community, both on and off the clock. I'm endlessly curious about how other disciplines think and work, and that curiosity finds its way into everything I do. Documenting community as a form of resistance, joy, preservation, and reflection of what is possible keeps me honest and grounded.
Oh — and I love DIY projects and the process of seeing something to completion. In another life, I may have been a mechanic or an engineer.